D'arce PEter
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I worked independently to create a few videos to highlight features of Basecamp and HEY.
THE CHALLENGE
Basecamp and HEY are products of 37Signals. Basecamp helps people manage projects, and HEY strives to make emails work for its users. They both have specific features that they want to have highlighted.
THE SOLUTION
I wrote, shot, and created two one-minute long videos and one fifteen-second long video in a vertical format. Since these videos were to introduce and show how unique features work I focused on visual metaphors and introduce stories that surround the features. I then included screen captures of the actual platform to tie it together and showcase how it works in application.