THE CLIENTS

Booksy is a Dallas based app for beauty providers to easily reach, manage, and book clients.

Brian Wilson aka. The Texas Law Hawk is a viral laywer based in Dallas, Texas.

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THE CHALLENGE:

Booksy needed to celebrate the creativity of all their beauty providers while getting attention to their platform that makes it easy to find a beauty provider that is right for you.

Cross that with the fact that lawyer billboards are often boring. They don't truly show Brian Wilson's giant personality.

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THE SOLUTION:

Make billboards for Brian Wilson around town, then hire 3 Dallas based Booksy providers to come up with a new look for The Law Hawk. Then, get a local graffiti artist to deface the billboards unveiling Mr. Wilson's bold new look to the world.

The result was a real world and digital marketing stunt that got people talking. We made videos of Brian Wilson's socials of him reacting to the defacement, then Booksy posted a recap video showing what was planned from the beginning.