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I combined user generated content with stop motion crackers to spread the word of the joys of Crunchmaster.
The name Crunchmaster is not a misnomer. They made a cracker that reaches peak crunch while still achieving maximum deliciousness.
For this project, we reached out to people all over the country to create user generated content to make the spot with. The only prompt was to have fun with it.
After receiving tons of submissions, I assembled several edits featuring different combinations of people mixed with some stop motion assets and I created custom text graphics to emphasize what was being said.